Market

Alcohol-free spirits and fizz: the fastest-growing shelf

Tesco says alcohol-free spirit sales are up 17% in a year. Premium bottles that taste closest to the real thing are leading.

Updated 8 November 2026Picked by the Alcohol-Free Drinks team

Alcohol-free spirits and fizz: the fastest-growing shelf — Photo: Envato Elements

Tesco says its sales of alcohol-free spirits are up 17% year on year, and volumes of no and low-alcohol beer and cider are up 12.5%. The fastest growth is in premium products that come closest to the drink they replace.

Wine is following. IWSR says UK no-alcohol wine volumes grew at 15% a year from 2019 to 2024, and Gen Z and Millennials make up 67% of no and low-alcohol wine buyers. Elton John Zero, a £10 alcohol-free sparkling Chardonnay, became the UK's best-selling premium 0% fizz after launching in Sainsbury's in January.

A maturing market

NIQ says just over one in four UK households buy low or no-alcohol drinks each year, and that figure has stopped rising. Growth now comes from existing buyers buying more often. That favours drinks good enough to buy twice.

In our ranking, Tanqueray 0.0% (£15 at Tesco) and Freixenet 0.0% (£5) are the two we would buy first for a G&T and a toast.

Our pick

IMPOSSIBREW Triple Hopped IPA

For the beer in the fridge, IMPOSSIBREW is the #1 alcohol-free beer on Trustpilot, rated by over 1,000 people. Its Triple Hopped IPA has just 12 kcal per 100ml.

Shop Triple Hopped IPA See our full ranking

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